The recent success of the Obama for President campaign is an example of the change in fundraising and friend-raising.
While Republicans stuck to traditional tactics, Democratic planners utilized social media strategically and tapped an entirely new base of support: Millennials (persons 18-24). This under-utilized segment raised funds through “micro-transactions” in $5 increments. They bypassed traditional media outlets and created their own social networks to deliver their message the way they wanted it delivered. They developed a new constituency through new media.
Instinct Media Solutions offers a strategic approach to the confusing world of emerging and new media. Not all social media reaches one demographic. Not all new technology reaches one demographic. By combining knowledge of the dynamics of philanthropy with the dynamics of new media Instinct Media Solutions offers a business acumen that goes beyond the capacity of in-house web designers and graphic designers.
Instinct Media Solutions stands ready to help, mentor and support the non-profit organization with best-of-class research, strategy, marketing and emerging media opportunity consulting services.
Traditional not-for-profit organizations face a variety of challenges in a world of new media and aging constituencies.
A common tendency for challenged non-profits is to return to core values and practices in the way they strategize their outreach and fundraising. If it has worked in the past "it will work in the future."
The problem is that this is not the past; but a radical new age of information and communication where new dynamics are at play in philanthropy and in the development of new constituencies.
